Using direct withdrawal via ACH – a form of Direct Payment via ACH – can help strengthen your sustaining donor program. Direct withdrawal via ACH helps to retain donors and cultivate recurring donors. The payment method also removes the hassle often associated with credit/debit card and check donations. There are no expiration dates with direct withdrawal via ACH, and it eliminates the need to store and handle paper checks. Additionally, direct withdrawal via ACH reduces fees and resources spent on processing donations made by credit/debit cards and paper checks, allowing your donors’ resources to more fully support your mission.
Two recent studies explored the role that direct withdrawal via ACH plays in nonprofit donations. The findings conclude that using ACH leads to more frequent and higher dollar contributions from sustaining donors. We invite you to download the executive summary to learn how direct withdrawal via ACH as a giving method more fully supports nonprofit goals and objectives by retaining and cultivating sustaining donors. Scroll down to access the complete nonprofit toolkit.
Nonprofit Toolkit: Grow Your Sustaining Donor Program
Don't know where to start? Need help growing your sustaining donor program using ACH? Use the Building a Sustaining Donor Program with ACH toolkit. The toolkit offers practical tips and resources for leveraging direct withdrawal via ACH payments to retain donors and sustain contributions. It consists of several core pieces:
(Public radio example)
(Religious organization example)
(Designed to communicate the benefits of ACH)
(Five steps to success with direct withdrawal via ACH)
(Tips on how to make ACH adoption a success)
(A look at how to convince donors)
(Requirements for direct withdrawal via ACH)
(Examining the new tax law)
(Research, case studies, infographics)
What is Direct Withdrawal via ACH?
Direct withdrawal via ACH, a form of Direct Payment via ACH, is a type of electronic payment in which funds are withdrawn or debited from a donor’s checking or savings account and transferred electronically to your organization. Direct withdrawal via ACH payments are processed through the Automated Clearing House, an electronic network at the center of commerce in the U.S. that moves money and information from one bank account to another through direct deposits and direct payments. It serves as an efficient means for nonprofit organizations to collect donations.
Leveraging ACH Payments to Support Other Areas of Your Organization
Direct withdrawal via ACH can support your donation collection processes, but using other forms of ACH payments - Direct Deposit and Direct Payment - can support payroll, vendor payments and more. They can help simplify the way you make and receive payments - and save costs and increase your bottom line.
- It's safe
- Saves time, costs and resources
- Builds employee satisfaction
- Easy to set up and use
- Improves the donation collection process
- Automates accounts payables and saves costs
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