Growing Your Sustaining Donor Program with ACH

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Using direct withdrawal via ACH – commonly known as Electronic Funds Transfer or EFT – can help strengthen your sustaining donor program. Direct withdrawal via ACH helps to retain and cultivate recurring donors. ACH removes the hassle often associated with credit/debit cards because there are no expiration dates with direct withdrawal via ACH. ACH also eliminates the need to store and handle paper checks. Additionally, direct withdrawal via ACH reduces fees and resources spent on processing donations made by credit/debit cards and paper checks, allowing your donors’ resources to more fully support your mission.

Looking for a way to share the message about the benefits of direct withdrawal via ACH? Our white label resources help you reiterate key message points while offering an easy-to-use template to support your sustaining donor goals. You can easily modify these pieces to suit your organization’s needs. Also available are sample donor letters, emails for fund drives, renewal documents, and more.

Scroll down to access the complete nonprofit toolkit. 


Nonprofit Toolkit: Grow Your Sustaining Donor Program

Don't know where to start? Need help growing your sustaining donor program using ACH? Use the Building a Sustaining Donor Program with ACH toolkit. The toolkit offers practical tips and resources for leveraging direct withdrawal via ACH payments to retain donors and sustain contributions. It consists of several core pieces:

Case Study

(Public radio example)

Case Study

(Religious organization example)

White Label Docs

(Designed to communicate the benefits of ACH)


(Five steps to success with direct withdrawal via ACH)

Best Practices

(Grow a sustaining donor program through ACH)

Common Misconceptions

(A look at how to convince donors)

ACH Authorization

(Requirements for direct withdrawal via ACH)


(Meaningful messages that encourage ACH donations)

More Resources

(Research, case studies, infographics)

What is Direct Withdrawal via ACH?

Direct withdrawal via ACH, a form of Direct Payment via ACH, is a type of electronic payment in which funds are withdrawn or debited from a donor’s checking or savings account and transferred electronically to your organization. Direct withdrawal via ACH payments are processed through the Automated Clearing House, an electronic network at the center of commerce in the U.S. that moves money and information from one bank account to another through direct deposits and direct payments. It serves as an efficient means for nonprofit organizations to collect donations. 

Leveraging ACH Payments to Support Other Areas of Your Organization

Direct withdrawal via ACH can support your donation collection processes, but using other forms of ACH payments - Direct Deposit and Direct Payment - can support payroll, vendor payments and more. They can help simplify the way you make and receive payments - and save costs and increase your bottom line.


  • It's safe
  • Saves time, costs and resources
  • Builds employee satisfaction



  • Easy to set up and use
  • Improves the donation collection process
  • Automates accounts payables and saves costs


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